hire me now job fair
The Office of Business Opportunity, through its TweetMyJobs Houston! initiative, hosted its inaugural Hire Me Now Job Fair on September 25, 2014 at the BBVA Compass Stadium. The goal of the event was to bring together approximately 75 local, hiring businesses and at least 1,000 job seekers while providing educational workshops to attendees about the TweetMyJobs Houston! mobile platform, increasing registration on the Houston site. One World Strategy Group was retained to develop a full-scale communications campaign that would attract a wide range of hiring businesses and as many job seekers as possible within a short, eightweek timeframe. We were also tasked with creating a brand that would stand the test of time and work to build event awareness, ultimately growing the size of the job fair year-over-year.
SCOPE
With a limited budget and only eight weeks to create a brand, announce the event and
attract the right audience
Compiled a full-scale communications strategy
Setup a series of 1:1 briefings with elected officials
Worked closely with the Office of Business Opportunity to develop a partner communications plan
The Hire Me Now Job Fair attracted 100 hiring businesses offering several thousand job opportunities ranging from entry level to the c-suite
RESULTS
The Hire Me Now Job Fair attracted 100 hiring businesses offering several thousand job
opportunities ranging from entry level to the c-suite. In attendance were more than 3,300
job seekers with over 1,000 preregistered to attend. A press conference announcing the
event on September 17th coupled with traditional media outreach the week prior to the
event yielded ten stories.
Throughout the month of September 10 billboards were designed and placed throughout
the greater Houston area, Clear Channel Digital ran 30 separate PSAs, multiple online ads
were placed through NewsWireHouston, dMars, Houston Community Newspapers, JobSparx
and other sources, and a LinkedIn advertising campaign was initiated that led to nearly
100k impressions. In an effort to build the brand, a logo was designed and used on a variety
of marketing pieces including a pushcard, step & repeat, electronic flyer, and
electronic signage used throughout BBVA Compass Stadium on event day. The logo was also
spread through social media and throughout marketing materials developed by event
partners and sponsors.