midtown
redevelopment
authority
Midtown Redevelopment Authority completed a massive overhaul of the Bagby Street Corridor, which connects downtown Houston to southbound U.S. 59. The project blended low-impact development techniques with environmentally friendly elements to support an energetic mixed-use and pedestrian lifestyle along the corridor.
In 2013, the Midtown Redevelopment Authority completed a massive overhaul of the Bagby Street Corridor, which connects downtown Houston to southbound U.S. 59.
The project blended low-impact development techniques with environmentally friendly elements to support an energetic mixed-use and pedestrian lifestyle along the corridor. It demonstrated MRA’s commitment to enhancing the appearance of the surrounding community and established MRA as a leader in sustainable development. Importantly, the Bagby Street Project was the first project in Texas to earn Silver Certification by Greenroads International, a nonprofit organization that advances sustainability education and initiatives for transportation infrastructure.
SCOPE
Maximize media coverage
Highlight the project to key elected officials
Planning and coordinating
Worked closely with the City of Houston and the Mayor
Outreach to national trade outlets
RESULTS
More than fifty stakeholders attended MRA’s reception and participated in walking
tours showcasing the project.
Press conference attendees included reporters and cameras from all local network
affiliates, as well as KUHF-FM and the local NPR affiliate.
The Houston Chronicle and multiple online outlets, including the Examiner
and Guidry News, ran favorable stories about the Bagby Street Project.