Council Member Wanda Adams' "Salsa Against Violence" Birthday Fundraiser | Case Study
Client: Houston City Council Member Wanda Adams - District D
Project: Public Relations | Public Engagement
Objective: To raise money and generate awareness in celebration of Council Member Wanda Adams' birthday on behalf of the Houston Area Women's Center (HAWC) and their Children's Court Services initiative.
Strategy: The One World team developed and implemented a special event that increased awareness and funds for the HAWC.
One World Strategy Group was exclusively responsible for:
- Handling all event logistics including location scouting and procurement, finalizing contract negotiations, staffing and managing all volunteers, actualizing and coordination event agenda and accommodation VIP guests.
- Creating design of all collateral pieces, on-site visual display and decor.
- Establishing and managing a detailed database which tracked attendance, guest contact and all donations.
- Partnering with the Houston Area Women's Center to engage with possible guests through numerous social media channels including Twitter, Facebook and blog posts authored before, during and post event.
Result: The One World team hosted a lively crowd of more than 60 and secured more than $6000 in donations.